Guinness and Beefeater have been recognized as the winners of the Can Makers Design Awards 2025, which recognize the most creative and eye-catching canned beverage designs of the year. Special mentions were given to Trip and Brooklyn Brewery (0%) for their innovation and market appeal.
Since their launch in 2022, these awards highlight design excellence within the canned beverage sector, emphasizing shelf presence and brand identity.
Guinness surprised the jury with a modern redesign of its iconic can, aimed at a younger audience without losing its historical essence. Beefeater stood out for its premium and detailed finish, combining traditional aesthetics with intricate graphics to stand out on the shelves.
Trip, a CBD drink in a matte pink can, received praise for its minimalist and calming design, aligned with consumer trends and its collaboration with the mental health organization Mind. Brooklyn Brewery’s non-alcoholic can was recognized for its vibrant colors and high visibility on the shelf, in a rapidly growing segment.
The awards demonstrate how an innovative and well-executed design can reinforce brand identity and capture consumer attention, showcasing the potential of metal packaging as an integral creative canvas.
