Greek company Neolea – originally from Corfu – aims to revolutionize the olive oil market with a new eco-friendly aluminum can packaging for its best oil. In addition, they will use a new reusable cap. This Fresh Cap will pave the way towards more environmentally sustainable olive oil packaging due to increased recyclability of materials.” Neolea officials claim that this innovative approach will enhance the customer experience and address environmental concerns, setting a new standard for sustainability and quality in the marketplace.
The Fresh Cap is designed to protect the integrity, freshness and flavor of Neolea’s premium olive oil, while offering a spill-free, controlled pouring experience and the ability to reseal the can for future use. The cap is also dishwasher safe, easy to use and perfect for maintaining the pristine condition of the olive oil between uses.
“Neolea has long been a pioneer in olive oil innovation, committed to elevating both product quality and consumer experience,” stated Daan Tolk, CEO of Neolea. “This commitment is embodied in our latest innovation, the Fresh Cap, developed to ensure perfect pouring and maintain the impeccable freshness of our olive oil. We look forward to launching a healthier solution for our environment, customers and suppliers.”
“Recycling aluminum consumes approximately 95% less energy than producing new aluminum from raw materials, and it can be recycled indefinitely without any loss of quality, making it an exceptionally sustainable option. These factors make aluminum the material of choice for reducing the environmental impact of product packaging, providing both economic and ecological advantages. At Neolea, we are deeply passionate about maintaining the highest quality in our products and are committed to a healthier world, which drives our choice of aluminum for this new line, aligning our environmental goals with our dedication to superior quality.”
In collaboration with leading design agencies in the United States and Europe, the company aims to introduce this new packaging exclusively in natural and specialty grocery stores in the United States by the end of 2024, reflecting Neolea’s ongoing mission to offer superior products that honor Greek heritage and environmental responsibilities.
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