Canadian beer brandGranville Island Brewing unveiled a new logo and visual identity with the aim of linking its brand even closer to Vancouver and British Columbia. Granville Island brand manager Brendan Dalton said it helps to get a better idea of the seaside town at the foot of the harbor.
The beer company located in Quebec – Atlantic Canada, presented a new visual identity. This was consequently to reflect some of the consumer’s favorite styles or themes, and thus achieve a distinct echo. “They can tell that we are here and that we are a brewery. It’s an identity that is true to the brand, and it’s easy for them to understand because it has simple characteristics,” said Dalton. Dalton said.
Along with its new look, Granville Island added two beers to its rotation: the new Kitsilano Juicy IPA and the return of the first beer, island Lager, which was last brewed in 2018. Both are available in the western provinces of Canada and the rest of the portfolio can be found in almost all provinces reached by Canada.
With the reintroduction of Island Lager, the brewery, founded in 1984 on Vancouver’s Granville Island, hopes to gain a greater share of the country’s largest craft segment with a popular offering that, according to Brendan, offers “more depth and flavor profile” than competitive lagers in the market.
Forging deeper and more meaningful connections with British Columbians through its packaging and marketing will help the brewery reinforce its West Coast bona fides, critical to gaining share in a province that has a robust market for craft beer.
“The new brand identity helps us own our story and paves the way for exciting engagement at the consumer level. We brew truly great beer and deliver exceptional experiences. We’re going to stick to what we are good at.” he concluded. TAGS: GRANBILLE BREWING, LOGO
