GRAN COFFEE LAUNCHES A NEW LINE OF COFFEES IN ALUMINUM CAPSULES

Gran Coffee, a company that offers coffee solutions outside Brazil, has just announced the new professional line Astro Café PRO in aluminum capsules and compatible with Nespresso machines.

The new capsules are manufactured in Switzerland, with Rainforest Alliance certification, to meet the demand for high quality and sustainability from foodservice segments in hospitality and companies that expect to provide a welcoming work environment for employees when they return to their offices. A total of five blends have been launched on the market: Ristretto, Suprema, Equilibrada, Decaffeinated and Organic.

Guilherme Gama, managing partner of the company, details that “Brazilians are passionate about coffee, so we invest in the development of differentiated products, technology and create international partnerships to bring them the best in the world. We believe that the consumption of this quality beverage in the country will increase steadily, as has been seen in several other countries”.

The company invested more than R$ 6 million in the new product with a focus on expanding into the premium segment. The brand also offers aluminum retail capsules and coffee beans, roasted and ground. Gran Coffee expects to grow more than 30% annually in this category in the coming years and reach sales of more than 25 million reais with the Astro Café brand in 2023.