Golden Grail Tech Beverages has just announced the launch of Cause Water, a mountain spring water in a fully recyclable 16 oz. aluminum can with an easy self-closing lid. American Golden Grail is a fast-growing company with a strategic mission to innovate, develop and optimize the growth of its beverage portfolio through environmentally responsible investment.
The brand was recently acquired by Cause Water, a company with a strong presence on the U.S. West Coast in both natural product chains and specialty stores.
Cause Water has three key initiatives: a container for change that does its part and encourages consumers to join the cause by drinking Cause Water. By choosing the new brand, you join the cause and support a package that is a fully recyclable aluminum can that is an important plastic reduction and ocean preservation initiative. In addition, Cause Water pledges to partner with organizations that help reduce plastic pollution.
Steven Hoffman, Golden Grail Tech Beverages notes, “We have received a lot of interest in Cause Water from distributors, retailers and consumers, especially in coastal areas. Industry leaders know they must evolve and embrace the shift from plastic to cans to remain relevant and credible with today’s consumers.
Golden Grail Beverages will remain at the forefront of trends and leadership. In addition, we are headquartered in South Florida and our local communities are extremely active on the ocean and beach. We have a responsibility to participate in this evolution and a deep commitment to innovation and industry disruption”.
The beverage industry is under scrutiny for all the plastic pollution for which it is directly responsible. Golden Grail Beverages is taking responsible action to help reverse the problem.
