Gold Bar Whiskey, the official liquor of the San Francisco 49ers, introduces its first ready-to-drink (RTD) canned cocktail, created in collaboration with former quarterback Joe Montana. The drink, called Double Gold, reinvents the classic whiskey mule by combining Gold Bar Whiskey, ginger, lime, and a hint of orange juice. With 8% alcohol, it offers a balanced and smooth flavor, aligned with Montana’s preferences.
Each 355 ml can includes a QR code that allows fans to obtain a vintage Joe Montana t-shirt at the Gold Bar distillery on Treasure Island, California, within the #ScanTheCan campaign, designed to bring fans closer to the player’s legacy.
The Double Gold is sold in California in packs of six cans for $19.99 and can also be shipped nationally via the official Gold Bar Whiskey website. This launch coincides with the 40th anniversary of the 49ers’ 1985 championship and is complemented by the Retro Edition, an 85-proof bourbon finished in wine barrels, also developed with Montana.
