Graphic Design USA (GDUSA) has just announced the winners of its 59th Annual GDUSA Package Design Awards. GDUSA’s annual design competition is a celebration of the power of effective packaging design and related disciplines. Each award demonstrates the winner’s ability to promote the brand and tell their story, ultimately leading to an increase in overall sales.
The awards include more than 20 different categories. This year, more than 2,750 registrations were received, one of the highest numbers in its history. Among the award winners, FutureBrand recently won Graphic Design USA’s (GDUSA) 2022 Packaging Design Award in the Beauty category for its work with renowned skin care brand, Cetaphil.
GDUSA editor Gordon Kaye notes, “Packaging design is more critical than ever, and the depth and breadth of our annual competition reflects this. In this era of fragmented audiences, cluttered communication and challenged brand loyalty, packaging design is uniquely positioned to promote the brand promise, inform and persuade, and forge an emotional connection at the moment of truth.
Global packaging design firm Equator won awards for four projects, including its work on Molson Coors ‘High Life’, ASR Group’s Domino sugar range, Aldi USA’s Bravissimo single origin coffees and US Foods’ Kombucha beverage range.
Specifically, for US Foods, Equator created a design strategy for ready-to-sell, single-serve, on-the-go Kombucha beverages. The new design was praised for its shelf impact, with an energetic and bright aesthetic.
Equator’s collaboration with Molson Coors on its High Life beers was also a winner, with colors and typefaces chosen to create nostalgia and an old-school champagne glass that drives home Miller High Life’s brand proposition as the ultimate celebratory beer.
Equator was also awarded, together with its client partner Aldi USA, for the design of its Barissimo single-origin coffees, which involved the creation of a unique family of designs to differentiate them from the main range.
