On the 50th anniversary of the famous 1974 “Rumble in the Jungle” boxing match, G.O.A.T. Fuel announced its three-year partnership with Muhammad Ali Enterprises.
To celebrate the collaboration, G.O.A.T. Fuel will launch a line of limited-edition Muhammad Ali collector’s cans with exclusive designs featuring “G.O.A.T.” himself in the brand’s best-selling flavors: Watermelon Fruit Punch, Gummy Bear and Pineapple Cream Soda.
Muhammad Ali’s lasting impact in sports, music and social justice has cemented the icon as a true “Greatest of All Time” figure, reinforced by his nickname “The Greatest.”
Muhammad’s embodiment of the core pillars of the G.O.A.T. Fuel brand, centered on greatness, perseverance and the relentless pursuit of becoming the best version of oneself, inspired today’s historic collaboration. This partnership also aims to drive a movement focused on physical activity, powered by the premium sports energy drink, and inspired by the iconic ‘Rope-a-Dope’ victory in “Rumble in the Jungle” – an unparalleled display of determination and endurance.
To further commemorate Muhammad’s legacy through partnership, G.O.A.T. Fuel will also sponsor this year’s Muhammad Ali Humanitarian Awards.
