Tyson Fury’s energy drink cans, Furocity, and Radnor Splash have been shortlisted for the prestigious Can Makers Design Accolade in the final round of the 2024 awards, which are organized by British can makers, the Can Makers association
Love Lane also received a special mention because all the visual elements of the product are harmoniously and consistently aligned. This commendation has to do with the so-called cohesive design. Love Lane follows the same guidelines for color, typography, graphic style and visual identity. This helps to reinforce brand recognition and convey a clear and consistent message to the consumer.
The Can Makers jury praised the innovation, sophisticated design and effective use of the can as a key element in the marketing strategies of the new can makers that competed in this edition of the 2024 products of the year.
Furocity made a great impression on the jury with its striking colors and high-impact graphics. They liked the redesign of the range which has resulted in a strong and maintained brand.
Radnor Splash, on the other hand, has received recognition for its premium finish and sophisticated images that give strength to the brand, which stands out easily on the shelves with a very prominent identity.
The Design Accolades were born in 2022 and celebrate beverage can design and creativity. They focus on award-winning cans that showcase strong branding and stand out on the shelf among other beverage cans.
