Foster’s has signed an exciting partnership with the Professional Darts Corporation (PDC), a collaboration that promises to inject even more excitement into one of the fastest growing sports in the UK, offering darts fans an authentic taste of the Australian spirit.
This agreement makes Foster’s, part of the HEINEKEN UK portfolio, the official beer partner of the PDC, positioning it as a key player in major events such as the legendary World Darts Championship and the Premier League Darts series. With both brands built on passion, camaraderie and unforgettable moments, this partnership seems tailor-made.
In the coming years, Foster’s will make its mark with a prominent presence at events, epic experiences for fans and, of course, plenty of cold beers to keep the good times rolling, whether at the venue, in the pub or watching from home.
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