First natural cider in a can

Cider reinvents itself. That’s what you have to do if you want to survive in the Covid era. And this is something that Sidra Riestra, manufacturer of the apple drink from the north of Spain since 1906, knows. At the height of the pandemic restrictions on the hotel and catering trade at the end of 2020, it decided to create a new product. A creation that does not come from now, since as they tell the Asturian newspaper, El Comercio, they decided to emulate what was done in the Americas with the cider that they themselves sent in bulk: canning cider. “We liked the idea because opening a can and drinking it at the table is very convenient and very commercial,” said Raúl Riestra, manager of the company.

For Riestra, the important thing is to “find new market niches in a sector that has been in decline for fifteen years”. So they designed a product that the only thing that differs from natural cider is the pressure, according to what he tells the media.

This new version of Sidra Riestra is already on the market. One of their strategies is to try to reach other types of establishments that are not only cider bars. “It is difficult to get the traditional cider to be introduced in places outside Asturias and we think this is the best way because it manages to keep the essence of the traditional cider”.