Fanta strengthens its connection with the younger audience by launching “Wanta”, a new campaign developed in collaboration with four of the most influential content creators and artists among Generation Z: Lola Índigo, El Rubius, IlloJuan, and Marina Rivers.
As part of this initiative, the brand—owned by The Coca-Cola Company—has launched more than 63 million personalized cans featuring the faces of the protagonists. The campaign is supported by an official music video, with an exclusive soundtrack composed and performed by Lola Índigo, and also featuring the other three digital creators.
Lola Índigo’s participation also extends to her 2025 Stadium Tour, in which Fanta will be actively involved offering special content and ticket giveaways through the Coca-Cola app.
Rubius, IlloJuan, and Marina Rivers also provide visibility from their own social platforms and are part of a series of activations in the app, where fans can access exclusive prizes.
According to Carolina Aransay, Marketing Director of Coca-Cola Iberia, “‘Wanta’ is a great example of how a global idea can be exceptionally adapted to the local context. Listening to young consumers has allowed us to create a unique campaign that connects directly with them”.
The campaign officially launched on May 15, with a presence on television, outdoor media, and digital platforms. Additionally, on May 20, the center of Madrid will be transformed with a large advertising canvas, vinyl wrapping of the Callao metro station, and an immersive experience in the heart of the square. “Wanta” has been locally developed in Spain by Fanta and the Open X team, the creative division of WPP.
