Fanta and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated Beetlejuice movie Beetlejuice, which will be available in theaters on September 6, 2024. Fanta is invoking Beetlejuice with its own limited edition flavor, Fanta Beetlejuice, with a can featuring the titular character played by Michael Keaton.
The new product offers a unique flavor expression and the iconic black and white striped design associated with Beetlejuice, available for a limited time.
Fanta’s entire range of flavors will feature limited edition designs featuring the Beetlejuice Beetlejuice characters, which include (range varies by market): Orange – Astrid (played by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), as well as Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi – Bob (the Shrinker!).
Dana Nussbaum, vice president of worldwide marketing for Warner Bros.
Pictures, says Fanta is a brilliant partner in the long-awaited remake of Tim Burton’s iconic 1990s film.
The brand has created a line of packaging that fits perfectly with the filmmaker’s universe.
Ibrahim Salim Khan, Vice President, Global Category Strategy, Fanta at The Coca-Cola Company, encourages fans to try the new special limited edition Fanta flavor, a must-try extension of the Fanta range.
Warner’s partnership with Coca-Cola will offer more themed experiences to encourage audiences to come to the theaters.
