Eviosys launches a premium can in Turkey

Multinational Eviosys recently announced the launch in Turkey of a premium rectangular can for lunch meat packaging. This new proposal responds to new customer demands, indicating that the packaged meat market is expanding in the region.

With an investment of 1.5 million euros, the new line of 3-piece rectangular cans combines sustainable metal packaging, using an infinitely recyclable lightweight tinplate with the same premium design, quality level and manufacturing expertise of Eviosys, noted from the company, adding that “as the industry’s issue of quality control and supply chain inconsistency continues to disrupt supply in the market, Eviosys is making a tangible difference, investing in the market to overcome these challenges and ensure that local businesses are supported even in times of uncertainty.”

As a leader in sustainable packaging solutions in EMEA (Europe, Middle East and Africa), Eviosys is committed to serving local markets with a hyper-local perspective and providing solutions to ensure that its customers can meet the needs and desires of their end customers.

Koray ATILLA, general manager of Eviosys said, “Eviosys continues to invest in its facilities and develop its product portfolio at an impressive pace. We understand the importance of market-specific data and use it to guide our design and offerings to local markets. The introduction of this new line is significant as it represents our commitment to match the pace of changing consumer demands and our dedication to providing sustainable, high-quality packaging with an excellent level of service to customers seeking such products in the region. We are here to answer their calls.

For his part, Tashin Kabaali, owner of Akdeniz Entegre, added: “Eviosys’ latest investment in the region is one of the reasons why we see them as a trusted partner. The product quality and supply chain security provided by Eviosys are unique and give us the confidence that we are able to consistently serve our customers at the highest level.”

Now, the economic crisis and inflation is underpinning demand worldwide. Consumers are looking for a way to reduce grocery costs, and are switching from fresh meat to canned varieties. But something deeper is also happening: a return to comfort food and nostalgia in hard times.