Every Can Counts Present at the WOMAD Festival in CáCeres

For the eighth consecutive year, Every Can Counts —the international initiative promoting beverage can recycling— and the Monumental City Neighborhood Association of Cáceres have joined forces during the WOMAD festival to promote sustainability among attendees. As part of their educational work, both entities have presented the results of a survey conducted on the street by environmental educators to more than 200 WOMAD attendees.

The data shows a positive evolution in public perception: 72% of respondents consider that waste management during the festival has been satisfactory, a notable increase of 24.8% compared to 2024.

The survey has also taken the pulse of one of the most debated measures: the prohibition of bringing alcoholic beverages into the concerts. This year, 54.7% of participants support it, which represents a slight decrease compared to 58.2% last year.

Regarding recycling, the results reflect a well-informed citizenry. 84% know that cans should be deposited in the yellow container, although daily practice still presents contrasts: while 68.7% claim to always recycle at home, only 53% maintain this habit when they are out.

“These data highlight the challenges of recycling in leisure contexts. At Every Can Counts, we want recycling to be possible anywhere. And we are hopeful to see that many of the measures designed for a more civic WOMAD are well received, contributing to a more sustainable and respectful festival,” stated Pablo García, director of Every Can Counts in Spain and doctor in Ecology.

From the Monumental City Neighborhood Association, its spokesperson Juan Manuel Honrado Ramos has celebrated both the collaboration with Every Can Counts and the institutional commitment to the event’s sustainability. Honrado has emphasized that this approach “improves the quality of life of the neighborhood and protects the heritage of the historic center of Cáceres, a World Heritage Site,” and has expressed his desire for this strategy to extend to all activities taking place in the area.

About the Survey

The shared data comes from a survey conducted during WOMAD 2025 to 214 attendees, carried out by the team of environmental educators from Every Can Counts, who toured the streets informing and listening to festival participants.

Every Can Counts is an international initiative born in the United Kingdom in 2009, currently present in 18 countries, and active in Spain since 2015. Its objective is clear: to achieve 100% recycling of beverage cans. Thanks to the infinite nature of metal recycling, Every Can Counts works with companies, administrations, and organizations to install can collection systems in public spaces and events.

Its constant awareness work has been recognized with the Best Service Provider award at the Iberian Festival Awards. Additionally, its work is part of a larger commitment: to promote the circular economy and reduce CO₂ emissions, contributing to slowing down climate change.