Steelforce Packaging has announced the appointment of Eric Swanson as its new Director of Tinplate Sales for North America.

Swanson brings more than two decades of experience in sales and business development within the steel industry. Before joining Steelforce, he held key positions at companies such as JSW Steel (USA) Inc., where he was Regional Sales Manager for nearly three years, and United States Steel Corporation, where he served as Account Manager for more than four years.

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His career also includes positions of responsibility at Magic Coil Products, Toyota Tsusho America, and Chapel Steel, which have allowed him to consolidate a deep technical understanding of the flat steel market, especially in non-automotive applications and in products such as tinplate, coils, and heavy plate.

His arrival reinforces the company’s commitment to continue growing in the metal packaging sector, with a special focus on tinplate solutions for food, beverages, and industrial products.

Based in the United States, Swanson will lead sales strategies, customer relationship management, and business development for the tinplate segment, a market in constant evolution driven by sustainability and innovation in metal packaging.