Nevis Brands Inc, a leading provider of cannabis beverage products, announced today that it has secured an agreement with VBJG Mt. Clemens LLC, also known as “Emerald Canning Partners,” to exclusively produce and distribute Major(™) in the state of Michigan. The parties’ agreement remains subject to approval by the Michigan Cannabis Regulatory Agency before they begin their formal work to bring these exciting products to market.
Nevis Brands Inc. (CSE: NEVI), a leading provider of cannabis beverage products, has announced that it has signed an agreement with VBJG Mt. Clemens LLC, also known as “Emerald Canning Partners,” for the exclusive production and distribution of Major(™) in Michigan. Approval from the Michigan Cannabis Regulatory Agency is necessary before the parties can formally begin to bring these exciting products to market.
Michigan recorded cannabis sales of $2.3 billion in 2022 and the market is expected to surpass the $3 billion threshold this year. In addition, Michigan represents the second territory in the eastern United States for Nevis to establish a licensee.
Emerald Canning Partners has licensed all 5 Major(™) flavors, which include Sunset Pink Lemonade, Pacific Blue Raspberry, Sacred Grape, Volcanic Orange Mango and Passionfruit. Major is ™ a beverage with a dose of 100 mg of THC that provides the effects of cannabis within 10-20 minutes after consumption. Since its initial launch in Washington state in 2019, more than 5 million bottles of Major(™) have been sold.
“We are excited that Major will be available to consumers throughout Michigan in early 2024.”
said John Kueber, chief executive officer of Nevis Brands. “We believe we are working with the best possible licensee to produce and represent our brands. Emerald Canning Partners’ track record of producing high quality products and delivering a respected customer experience through its retail network makes us very excited about our working relationship.” he added.
Emerald Canning Partners, a joint venture between Pleasantrees and Andrew Blake of Blake’s Hard Cider, is leading the evolution of the cannabis landscape in Michigan. Major(™) will join the growing list of manufacturers’ own brands and licensing partners, which will expand the category’s presence in Michigan.
“The continued expansion of pioneering cannabis beverage brands in Michigan is a testament to consumer appetite for the category. Emerald Canning Partners prides itself on bringing constant innovation to consumers through our select partnerships.” concluded Bryan Wickersham, president of Pleasantrees.
