Emballator, a global company headquartered in Finland, is focused on sustainability and innovation, so it will grow more broadly, especially from January 1, 2023 where Kent Viitanen will take the helm of the organization. In this regard, a key piece is now added to help. Maria Backlund will lead the marketing and sales excellence department.
Maria Backlund has had a long career in sales for more than 20 years, where she has been a successful demonstrator at Parker Hannifin. She holds a degree in Innovation Engineering from Halmstad University and is currently Group Sales Manager/Sales Director of Parker Hannifin’s Nordic company Parker Hannifin.
The future manager will be based at Emballator’s new headquarters in Ulricehamn and will start working in her new position in January 2023. The young woman will work closely with all Emballator companies, enhancing branding, marketing activities and sales performance across the group.
“Maria is a high-energy senior leader who has a genuine interest in people and believes in trust and motivation to achieve better results. Her career at Parker Hannifin has equipped her with a great sales and marketing toolbox and she is used to operating in a high performing international group servicing large B2B customers,” detailed Anders Davidsson, Acting CEO of Emballator, Chairman of the Board of Emballator and CEO of Herenco Holding. “I want to make good friends and be able to join a good team so that everything works, having communication and working together,” Backlund reiterated.
