El Rayo has launched a new ready-to-drink (RTD) beverage that combines its silver tequila with an artisanal tonic and a touch of fresh grapefruit. Presented in 250 ml cans, with an alcohol content of 7% per serving, this offering is considered a natural step in the brand’s mission to transform the way tequila is enjoyed.
Tom Bishop, co-founder of El Rayo, has assured that they have always promoted the combination of tequila and tonic. The next step was to create this RTD version to facilitate its consumption and allow more people to discover tequila.
The can design follows the brand’s bold visual line, highlighting the creativity of Mexican artists. The packaging, which uses vibrant colors and dynamic shapes inspired by contemporary Mexican culture, seeks to position itself as a premium alternative within the growing canned cocktail market.
The new El Rayo Tequila Tonic RTD will be available through their website and on platforms such as Amazon, priced at £39 (US$52) per case of 12 cans. Additionally, it can be purchased on Zapp for £3.50 (US$4.66) per can.
Despite the launch of this new product, El Rayo Plata and El Rayo Reposado tequilas remain the central axis of the brand’s offering, founded by Bishop and Jack Vereker in 2019.
Last year, the company reached its investment goal, raising £1.33 million, surpassing its target of £1.3 million.
