The Spanish Metalographic Association (AME) has presented in Valencia the awards for the third edition of the Infinite Awards, an initiative that recognizes best practices in sustainability, environmental awareness, and responsible use of metal. This edition has awarded El Catalatas, Viva Steel, and the Association of Environmental Information Journalists (APIA), highlighting their contributions in social networks, organizations, and media, respectively.

In the social media category, the recognition went to El Catalatas (@el_catalatas), for their work in promoting the consumption of metal canned goods as a sustainable, practical, and low environmental impact option. Their educational approach and active community reinforce the message of recycling metal containers as a way to reduce food waste and promote responsible habits.

Viva Steel has been awarded in the organizations category for its commitment to the circular economy and the transformation of metal waste in the Valencian Community. Their work demonstrates how the industrial sector can be a driver of change towards more efficient and environmentally friendly production.

In the media category, the award went to APIA (Association of Environmental Information Journalists) for their contribution to rigorous and plural environmental dissemination. The organization was represented at the ceremony by journalist Félix Tena, board member, along with other professionals committed to reporting on current ecological challenges from different regions and media platforms.

The Infinite Awards were born in 2023 as part of the “Metal Recycles Forever” campaign, promoted by AME, with the aim of raising public awareness about the importance of metal recycling and its role in sustainability. In previous editions, projects such as Todos Somos Reciclaje, Helena Ceva, EFE Verde, Kiss The Planet, Too Good To Go, and Proyecto Ecoescuelas have been distinguished.

With these awards, AME reaffirms its commitment to innovation, sustainability, and visibility of those who promote good practices in the use of metal as a recyclable and durable material.