Spanish coffee company East Crema Coffee has decided to fully venture into a new territory: canned beverages. Their big bet is on Cold Brew, a coffee infused cold for 20 hours that boasts being gentle on the stomach (thanks to its low acidity) but devastating for sleep, with a good dose of caffeine. The new line can already be purchased on their website and is available in their 16 physical stores.
With this new move, the brand aims to carve out a niche in the world of “ready-to-drink” (RTD) beverages, a market in full effervescence where convenience reigns without sacrificing taste or functionality. Their 330 ml cans, made with recyclable materials, are designed for those who need real energy without artifice: athletes, gamers, hard workers… or simply coffee lovers eager to try something new.
Alberto Velarde, founder and CEO of East Crema Coffee, assures that the goal is to bring high-quality coffee to any moment of the day. Their expansion plan includes placing these new beverages in gyms, sporting events, and all those places where functional caffeine is more than welcome. What’s next? It will depend on how the public responds, but they’re not closing doors to new distribution channels.
And for the summer… coffees with flow
In addition to Cold Brew, East Crema has reinforced its seasonal menu with a collection that is pure summer: Signature Summer Drinks, a series of cold coffees with original and very Instagrammable flavors. The protagonists? Mount Fuji (with cherry blossom and pistachio), Caramel Tahini Latte (caramel and tahini), Salted Hazelnut Latte (hazelnut with a salty touch) and Orange Matcha (ceremonial matcha with natural orange juice). This collection is already available in all their cafes.
With this new move, East Crema Coffee continues to grow without losing its essence: specialty coffee with a creative soul, innovative spirit, and a firm commitment to sustainability. And now, also in a can.
