In collaboration with Netflix and on the occasion of the highly anticipated second season of The Squid Game premiering on December 26, Dos Equis is launching a limited edition of two 355ml themed cans. Inspired by the global phenomenon, this collection will be available in Mexico while supplies last. In addition, the brand will surprise fans with the opportunity to win official and collectible merchandise after the premiere of the series.
With this alliance, Dos Equis seeks to excite its consumers and fans of the series, inviting them to enjoy a moment of connection with entertainment and pop culture, in addition to being part of this experience. The themed cans are already available nationwide, while supplies last.
One of the designs features the silhouettes of the most iconic players in the series on the front, while the other can features the enigmatic pink-suited guards. By rotating either presentation, fans will discover even more characters and details alluding to the series, making this collection an object of desire for those who follow The Squid Game closely.
In order to innovate and connect with a wider audience, the brand joins the collaboration with Netflix. Thanks to an understanding and active listening of its consumers, it recognizes that consumption moments not only occur in high-energy spaces, but also in those moments of enjoyment of their favorite series.
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