British company The London Essence Co, famous for its high-quality blenders, has launched an updated version of its product line in collaboration with BrandOpus.
After the success of its “London Distilled” campaign in 2023, the brand has decided to take another step forward. This time, he will focus on renewing and enhancing his image across the entire London Essence product line, which celebrates his legacy and creative influences. In addition, the brand has been recognized as the second most important trend mixer and the second best-selling mixer by expert bartenders worldwide this year. The packaging change kicked off with the launch of a new 250 ml can, which has been available individually in major retailers such as Waitrose, Tesco and Asda since February 11.
The brand’s redesign includes its iconic logo framed in a white square. The key to the change lies in the square frame, adorned with custom botanical designs that give it a unique look. In addition, the LE monogram is incorporated, designed to represent the quality that characterizes every product of the brand. London Essence seeks to stand out as an innovative brand that reflects the boldness and creativity of its city of origin, while recognizing its track record in supplying luxury fragrance houses.
The London Essence company has launched a new 250 ml option in slim can format, with the aim of offering greater variety for consumption at home and on the go. This decision comes amid growing consumer interest in low or non-alcoholic options, as most adults limit their intake both during the week and on weekends. The product will be available not only in supermarkets, but also in food services, cafeterias and delicatessens starting in March.
Regarding the launch, Ounal Bailey, co-founder of The London Essence Co, said: “We are delighted to reveal this beautiful new design as part of our brand refresh, which celebrates the creativity at the heart of the brand, inspired by London and our exposure to global trendsetters. We believe this will increase impact and brand awareness with a more recognizable identity across multiple touch points, especially as we expand into new occasions with the 250ml Slim Can format. We are proud to build on the momentum of our recent London Distilled campaign and global growth as we continue to bring a fresh perspective to the premium mixer category this year.”
According to BrandOpus commercial director Dan Wegrzyn, with the new London Essence brand they are looking to create an image that is attractive and modern to consumers. “They want it to be seen as an influential brand that can tell its story more effectively to appeal to a wider audience. The change team has worked hard to differentiate London Essence from other similar brands in the market and stand out to discerning drinkers. The aim is to convey a connected, intentional and confident image to this new generation of consumers, indicated.
Since February 11, the London Essence brand started to show its new image in some stores. It will start with a line of craft soft drinks in 250ml slim cans that will be available to buy in Waitrose, followed by Asda on March 4 and Tesco on March 11, at a suggested retail price of £1.45. In addition, starting in March of the same year, these products will also be available for purchase at points of sale for the hospitality industry.
