Ball Corporation recently released a report highlighting the importance of its enhanced Eyeris printing technology on impact-produced aluminum cans and bottles. This technology provides an attractive visual appearance, in line with the current consumer trend towards sustainable packaging. With a large number of monthly product launches in the market, competition for consumer attention has become more intense. At the time of purchase, product packaging plays a crucial role, with 76% of consumers saying it influences their final purchase decisions and 66% trying new products just because of their packaging.


Unlike traditional printing methods, Eyeris uses advanced printing and imaging techniques to produce high-resolution photorealistic images directly on aluminum packaging. These detailed and accurate images extend 360 degrees around the can or bottle, showcasing the product’s ingredients and fragrances and allowing brands to tell their story while connecting emotionally with consumers, according to Ball.


This is why this company, which specializes in creative artwork, has developed a new technology called Eyeris that allows it to more accurately replicate its clients’ graphics and images in files for printing. This technology is available in up to nine colors and can be adapted to different sizes and shapes of aluminum containers and bottles for beverages, household goods and personal care products. Thanks to its versatility, Eyeris offers visual possibilities that attract consumers’ attention when combined with aluminum packaging, an option considered highly sustainable in the packaging industry.


According to Ball Corporation’s commercial vice president of aerosol packaging, Victoria Marletta, consumers are increasingly interested in sustainable packaging products for household and personal care items. With its new report, it explores how Eyeris technology enables brands to stand out with eye-catching and engaging imagery, while adhering to the sustainability principles of aluminum, which is safe, lightweight and fully recyclable regardless of its shape, color or format. “Eyeris provides an important step forward in packaging design technology. We are excited to partner with our customers to provide this innovative and versatile solution for brands to communicate with their customers.” she added.

In addition, Ball as a leader in sustainable aluminum packaging solutions, introduced lightweight aluminum aerosol cans to the market in 2014, made from its own proprietary ReAl alloy, in order to reduce transportation-related emissions. These cans are 30% lighter than traditional cans and contribute to reducing the environmental footprint. However, due to the widespread adoption of lightweight cans, the variety in terms of standard shapes and sizes has been reduced. To solve this problem, Eyeris has been created to ensure that brands and promotions stand out in the competitive marketplace where creativity can be limited and it is important to grab the consumer’s attention.


Finally, Eyeris also cares about innovation and environmental care by offering solutions that help brands improve their packaging and contribute to a more sustainable world. By combining their technology with aluminum packaging, they not only meet sustainability standards, but also improve consumer engagement by allowing printing directly on the package with high resolution, avoiding the need for additional labels.