DioniLife, a company specializing exclusively in non-alcoholic beverages and founded by spirits industry experts, continues to innovate in the “sober curious” consumer segment with the launch of two new premium options: La Borosa, a line of agave-based spirits inspired by Mexican tradition, and Pavari 17, a bittersweet aperitif that evokes the Mediterranean lifestyle.
La Borosa seeks to address one of the biggest shortcomings in the non-alcoholic market: offering an agave spirit that truly replicates the experience of a high-end tequila. Made with hand-harvested blue agave and aged in oak, it offers complexity and clean flavor without alcohol or added sugars. The line includes:
La Borosa Blanco (700 ml)
La Borosa Margarita (250 ml RTD)
La Borosa Paloma (250 ml RTD)
Pavari 17: A Mediterranean aperitif without the hangover
Pavari 17 is made with 17 botanicals from Italy and Spain, combined with a non-alcoholic Mediterranean white wine. The result is a citrusy, balanced, and sophisticated profile that recreates the Mediterranean aperitif experience, but without alcohol. The available options are: Pavari 17 Spirit (700 ml) and Pavari 17 Spritz (250 ml RTD).
All products are low in calories and sugar, as well as being vegan and gluten-free.
A recent survey indicates that 58% of Americans plan to try a non-alcoholic beverage in 2025, reflecting the growth of conscious consumption and the demand for premium options. Whether you choose to eliminate alcohol completely, moderate your consumption, or alternate between alcoholic and non-alcoholic beverages, La Borosa and Pavari 17 adapt to any occasion.
Founded in 2024, DioniLife offers a complete portfolio of non-alcoholic beverages, starting with Mash Gang, a benchmark non-alcoholic beer, and is backed by Invus, exclusive investment advisor to Artal, a global capital firm with a presence in the US, Europe, and Asia. The company plans to expand internationally in the coming years.
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