Cutwater, the spirits-based canned cocktail brand, is pleased to announce the return of two popular holiday innovations: the Espresso Martini and the Peppermint White Russian. In addition, the brand will launch two new limited-edition innovations, Whiskey Sour and Fireside Variety Pack, in select U.S. markets.
Espresso Martini quickly became the number one innovation in dollar sales, while Peppermint White Russian was the highest selling 4-pack during the holiday season. After their tremendous success, both innovations return in 2024, now available nationwide. Espresso Martini will be available year-round, while Peppermint White Russian will remain available for a limited time.
In addition, Cutwater is introducing two new cocktails: the Whiskey Sour and the Spiced Apple Mule. The Spiced Apple Mule is featured exclusively in the limited edition Fireside Variety Pack, along with the White Russian and Espresso Martini, and will be available in select markets.
“The holidays are a key time to enjoy spirits and a perfect opportunity for us to introduce new Cutwater seasonal cocktails and festive flavor variations.” said Chad Lafeldt, senior director of marketing for Cutwater.
