Founded in 2019, Curatif has quickly established itself as a powerhouse in the ready-to-drink (RTD) cocktail market. The company’s mission revolves around delivering exceptional quality, convenience and innovation, making cocktails accessible for all occasions. Curatif’s unique approach fuses traditional cocktail making skills with modern production techniques, resulting in some of the industry’s most award-winning premix cocktails. Celebrated for its cutting-edge processes and sustainable practices, Curatif has achieved major partnerships with five-star hotels, prestigious airlines and major sporting events, all while earning notable accolades, including the prestigious RTD Producer Trophy at the IWSC for three consecutive years (2022, 2023 and 2024).
The IWSC judges praised Curatif’s unwavering commitment to innovation and excellence. This year’s achievements include the launch of innovative packaging formats such as 3L and 20L kegs. Not only are they more environmentally friendly, but they also transform the way consumers enjoy cocktails. The innovation behind Curatif’s products goes beyond packaging: the company is dedicated to maintaining the freshness and authenticity of its ingredients, as evidenced by its award-winning Piña Colada, which won a gold at IWSC 2024. The judges noted, “Curatif is ahead of the competition in terms of packaging, innovation and consistency. They manage to continually adapt to the market every year without fail.” This statement sums up Curatif’s philosophy and reinforces its position as an industry leader.
From becoming the “Official Premium Cocktail Partner of Marvel Stadium” to the launch of its highly anticipated Pina Colada, the company’s accomplishments in 2024 are truly impressive. With a focus on sustainability, inclusivity and responsible practices, Curatif continues to raise the bar for RTD cocktails, ensuring that consumers and producers alike can enjoy the fruits of their labor.
Curatif’s dedication to promoting not only its products, but also its partnerships with local and international brands, demonstrates its commitment to strengthening the entire cocktail community.
