Aluminum can manufacturer Crown Holdings has announced a strategic alliance with San Juan Beverage Company to become the exclusive packaging supplier for BAMMARITA, a new ready-to-drink (RTD) beverage created in collaboration with former NFL player Kam Chancellor, a Seattle Seahawks legend.
The agreement will drive national distribution of this premium margarita, inspired by the recipes Chancellor offers at his Legion Sports Bar. Crown will work alongside West Coast Container Inc. to provide logistical and packaging support, strengthening its presence in the competitive RTD beverage market.
BAMMARITA, made with Island Shine—an exclusive alcoholic base from San Juan Bev. Co.—stands out for its fresh and clean taste, with fewer calories, gluten-free, and aimed at consumers seeking healthier alternatives. The drinks are presented in modern 12-ounce CrownSleek® aluminum cans, ideal for individual consumption and transportation, especially during key seasons like summer.
“Thanks to our expertise in graphic design and cutting-edge packaging solutions, we managed to bring BAMMARITA to market in record time,” stated Bryan Sahadi, a Crown executive. The company emphasizes that this type of collaboration reflects how metal packaging not only protects and preserves product quality but also enhances its visual appeal and sustainability.
Beyond commercial success, a portion of the proceeds will be donated to charity: water, a non-profit organization that promotes access to clean water in rural communities worldwide. According to Ron Lloyd, president of San Juan Beverage Company, “BAMMARITA was born with the spirit of the Pacific Northwest and a clear mission: to offer flavor, local employment, and give back to the community.”
The beverage, with an alcohol content of 6%, is available in Lime, Cadillac, Mango, and Kiwi-Strawberry flavors, the latter a nod to local taste. Retailers such as Kroger’s QFC, Albertsons, and Safeway have already added BAMMARITA to their shelves, aligning the launch with key dates like Cinco de Mayo and Memorial Day.
Kam Chancellor, retired since 2017, concluded: “BAMMARITA is my way of thanking Seattle fans for all the support I’ve received. This drink is more than a product: it’s a tribute to the community that has always stood by my side.”
