Multinational Crown Holdings has announced a successful and eye-catching partnership with Velox to offer beverage brands a revolutionary, cutting-edge digital decoration technology for aluminium cans.
Improvements include printing 500 cans per minute versus 90 cans per minute using the old technology. Another novelty brought by Velox is the use of 14 simultaneous colours and decorations such as gloss, matt and embossing on almost the entire surface of the can.
Crown says it is ideal for small batches, short runs of seasonal and promotional products or multipacks containing a variety of Stop Keeping Units. It also allows for printing on both the neck of the can and the ringer, increasing brand space and consumer appeal. In addition, translucent inks can be used and/or the metallic substrate can shine through the graphics when desired.
Finally, the new system makes it easier to test and avoid waste by encouraging small factories to use aluminium versus plastic as an infinitely reusable and environmentally sustainable product.
