Two major companies, AB InBev and the International Olympic Committee, joined forces to make an important announcement: the non-alcoholic beer Corona Cero will be the global beer sponsor of the Olympic Games to be held in Paris in 2024. The President of the International Olympic Committee, Thomas Bach, enthusiastically announced the recent collaboration between the IOC and the world’s leading brewing company, AB InBev.
“Our organizations share a vision to support sport and athletes. As a global brand, Corona Cero will engage fans around the world to celebrate the magic of the Olympic Games and cheer on the athletes’ sporting achievements,” said the Olympic chief.
said the Olympic official. “In line with Olympic Agenda 2020+5, our two organizations are also actively contributing to the UN Sustainable Development Goals. As the IOC redistributes 90 percent of all its revenues to support sport around the world, ultimately the proceeds from this agreement will support all Olympic teams and their athletes.” added the person in charge.
For his part, Michel Doukeris, the CEO of AB InBev, further reiterated that beer and sport are a perfect match, which is why they are very pleased to be the first beer sponsors of the Olympic Games as a Worldwide Olympic Partner.
“Beer is considered a beverage to be consumed in moderation and elegance, so it is fitting to highlight Corona Cero on this occasion. This partnership illustrates the opportunity for our category to have a positive impact and engage with billions of fans around the world, ushering in a new era of Olympic spirit as we cheer on our favorite teams and athletes as they strive for gold. We look forward to activating it at the 2024, 2026 and 2028 games.” they added.
“This partnership demonstrates the potential for our category to positively impact and engage with millions of fans around the world, ushering in a new era of Olympic spirit as we cheer on our favorite teams and athletes in their quest for gold. We are excited to implement it at the 2024, 2026 and 2028 games.” Doukeris concluded.
