Coors Light, known for its cold-filtered, cold-matured, and cold-packaged process that ensures a refreshing experience, is once again teaming up with three-time world champion American football player and two-time league MVP, Patrick Mahomes, to show how to stay “chill” even in the most intense situations.
This year’s novelty is “The Patrick Plunge”, a functional cold plunge shaped like Mahomes’ head, inviting those over 21 to literally immerse themselves in his state of calm and focus. Cold plunges, very popular and viral on social media, are an essential part of the athlete’s recovery routine.
Patrick Mahomes comments that immersing himself in a cold plunge shaped like his head is “next-level chill” and that this experience perfectly combines the coolness and fun that only Coors Light can offer.
This collaboration marks the fourth consecutive year of creative activations between Mahomes and Coors Light, which have already included everything from an ice bear figure to a giant “flashlight”, to a time capsule buried in Colorado.
