The international lifestyle and cannabis brand Cookies enters the spirits sector with Adios, a new line of ready-to-drink (RTD) beverages made with ultra-premium tequila from Casa Rica and natural fruit juice.
The launch represents a natural step for Cookies and its founder and CEO, Berner, who has pointed out that the project reflects the brand’s innovative spirit and its commitment to authenticity.
Adios will be available in mid-August in four flavors: lime, spicy, mango, and strawberry, which will be offered in individual and assorted packs, designed for social events such as barbecues and pool parties.
The drink is produced in partnership with Casa Rica, an artisanal distillery in Jalisco, Mexico, which uses local agave without additives and traditional methods to achieve a smooth and distinctive profile. Distribution will be handled by CKS Distro, a company recognized for rapidly scaling brands with strong cultural roots.
The product development has had the collaboration of Labor Smart Inc. (LTNC) , a listed firm specializing in launching high-profile brands. Its strategy director, Scott Darnell, described the launch as “a generational play” within the competitive RTD market.
