Ashai Beverages has reported that for the first time in history sales of its canned beers have outsold those packaged in other formats. These good results have encouraged the company to invest $60 million in a new facility at its Yatala brewery in Queensland, which is the largest in Australia.
Ashai officials predict that by 2025, 52% of Australian sales will be in this format, as published in the Australian Financial Review. This is due to the great popularity of craft beer and the profitability of cans, due to their size.
Ashai’s Ceo on the mainland claims that canned beer sales growth is up 6% since COVID’s exit.
The data also point to an 8.2% decline in the Oceania division’s earnings in 2024, something that will be overcome with the already recovering consumer confidence in this continent and lower interest rates. On the other hand, Asahi’s total revenues in the Pacific zone increased by 2.1%, due to price adjustments and premium product offerings. As a result, revenues were up 6.2% year-on-year.
The 3.7% year-over-year gain globally helped to offset the decline in profits in Oceania related to currency adjustments.
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ATHLETIC BREWING CANNED NON-ALCOHOLIC BEER
