Consumers are clear, offer options to recycle more, make recycling easier and ensure that the product is in fact recycled. These are some of the key findings from Amcor’s latest survey of 12,000 consumers in six countries around the world. The study shows that 76% of consumers in the US, UK, Germany, Australia, China and Brazil want to recycle more than they do now.
In addition, they find that recyclability is the most important sustainability attribute for packaging, above other aspects including reusability and materials used. Consumers are also demanding that brands and governments make changes: 83% prefer brands to clarify how to recycle packaging. At the same time, 80% think it should be the responsibility of recycling service providers, such as local governments, to improve the infrastructure so that packaging can be recycled in practice.
Peter Konieczny, Amcor’s commercial director, stresses that “this research shows the great opportunity to help consumers recycle more. At Amcor, we are working to deliver the responsible, high-performance packaging that consumers are looking for. To increase recycling rates, the research also shows that consumers see both brands and governments playing a role in improving recycling and waste management infrastructure.”
Amcor’s vice president of sustainability, David Clark also notes that “Amcor is making great progress in our commitment to innovate in packaging design, collaborate on waste management infrastructure and educate for greater recycling participation.”
Announcements
The company also just released its 2021 Sustainability Report, which shows that the company is making great progress toward its sustainability aspirations. Amcor highlights that 74% of all its products are now designed to be recycled and that it has increased its purchase and use of recycled content by 86% over the past two years. The packaging company also continues to reduce its environmental footprint through its EnviroAction program, which includes a 57% year-on-year increase in the use of renewable energy.
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