Constellation Brands announced its participation in the launch of FRESCA™ Mixed, a new line of premium pre-mixed cocktails made with the delicious bright and citrusy classic flavor of FRESCA® and real vodka or tequila, now available in two varieties: Vodka Spritz and Tequila Paloma.
Specifically, Vodka Spritz is a delicious cocktail that blends the light, classic taste of FRESCA® with real vodka distilled four times. Tequila Paloma is a modern and sophisticated version of the classic Paloma cocktail. Our mixologists have expertly blended real blanco tequila from Mexico with the classic FRESCA® flavor for a cocktail that is smooth and easy to enjoy.
“We are thrilled to launch Fresca Mixed, a new line of premium pre-mixed cocktails that bring together the delicious bright, citrusy classic taste of FRESCA and real vodka or tequila, together with The Coca-Cola Company,” said Duke Zandstra, Constellation Brands’ vice president of Brand Marketing for FRESCA™ Mixed. “We can’t wait for both longtime FRESCA fans and new friends of the brand to enjoy these delicious, light cocktails in Vodka Spritz and Paloma Tequila year-round.”he added,
Specifically, FRESCA™ Mixed is the result of an agreement between Constellation Brands, Inc. and The Coca-Cola Company, for Constellation to use the popular FRESCA® brand to manufacture, market and distribute FRESCA™ Mixed cocktails. Constellation Brands and The Coca-Cola Company have a shared passion for building some of the world’s most beloved brands and best-in-class beverage experiences. Through this relationship with The Coca-Cola Company, Constellation Brands will have the unique opportunity to expand its beverage portfolio through distinctive flavors and exciting new ready-to-drink alcohol segments, such as pre-mixed cocktails.
“We know that many FRESCA drinkers enjoy it as a mixer with alcoholic spirits to create their favorite cocktails, in addition to enjoying it as a citrusy sparkling beverage.” said Dan White, head of New Revenue Sources for The Coca-Cola Company North America. “With Constellation Brands’ teams’ focus on prioritizing the consumer and distilled beverage experience, coupled with the delicious and classic fresh grapefruit recipe created by The Coca-Cola Company, we believe people will be curious and excited to try the new fresh mixed fresh canned cocktails as they hit the shelves.” White concluded.
