Rick Hindley, former CEO of the Aluminium Packaging Recycling Organisation (Alupro), has been appointed to lead Podback’s next phase of growth. He will be its chief executive and will grow a ‘first of its kind’ recycling scheme for coffee capsules.
The recycling plan was launched on April 15. Brands initially covered by the collection service include Nespresso, Nescafé Dolce Gusto, Starbucks by Nespresso, Starbucks by Nescafé Dolce Gusto, Tassimo and L’OR. These brands joined forces to create Podback with the aim of “creating a world where every coffee capsule you enjoy is recycled”.
Hindley said of the launch, “Throughout my career, I have been committed to advancing the sustainable packaging agenda and I am excited to lead this unique initiative into the next phase of its growth”.
“By uniting the industry around a common goal of simplifying recycling for people, we can deliver on Podback’s ambition of a world where every coffee capsule enjoyed is easily recycled. I look forward to working closely with manufacturers, retailers and local authorities over the coming months to make coffee pods more sustainable and create a more circular economy for the future.”
