This 2022, Coca-Cola will welcome the new year as the brand featured in the first ad of the new year. As has been the case in previous years, the soft drink brand’s spot will be broadcast just after the grapes on the main television channels in Spain. It will do so with a message of joy and inclusion, remembering that the magic is in the moments that are shared, as well as that unity is strength.

The Christmas campaign spot ‘Christmas is magical when we share it’, directed by Sam Brown has been created by the agency Dentsu London. The spot shows the story of a boy whose imagination and tenacity are able to bring together an entire community during Christmas to do a good deed. A gesture of goodwill that ends with all the neighbors celebrating the magic of Christmas around a big table with food and Coca-Cola.

“We all share a common desire and that is that 2022 will be the year to come out stronger. To take advantage of the lessons learned to come out of this experience stronger. We know that these have been a complicated couple of years and that this Christmas is not going to be easy for many people either. That’s why we want our message of optimism, inclusion and Magic to reach all homes this New Year’s Eve,” Coca-Cola said.