Coca-Cola is taking its flagship cola brand to another level. The initiative, called Coca-Cola Creations, includes a series of limited edition flavor varieties whose names do not sound like flavors at all. Coca-Cola Starlight is the first product launched by Coca-Cola under its new global innovation platform, Coca-Cola Creations.
According to the company, Coca-Cola Starlight was created with the vision that, in a world of infinite possibilities, somewhere in the universe, there could be a different kind of Coca-Cola with infinite possibilities. The packaging features a star field filled with multidimensional light.
Coca-Cola describes the Coca-Cola Starlight flavor as “including notes reminiscent of stargazing around a campfire, as well as a refreshing sensation that evokes the feeling of a cool trip into space.”
Three decades ago, Coca-Cola partnered with NASA to become one of the first soft drinks to travel into space. “With Coca-Cola Starlight, we wanted to celebrate the remarkable capability of space exploration,” says Oana Vlad, the company’s senior director of global brand strategy.
The limited edition space-inspired Coca-Cola will be available in single 20-ounce bottles, as well as in 10-packs of 7.5-ounce mini cans. For its promotional campaign, Coca-Cola has partnered with ‘My Head & My Heart’ singer Ava Max, featuring an augmented reality ‘Concert in a Coke’ experience, in which the pop star performs her hits. To unlock and access the experience, simply scan the Coca-Cola Starlight can.
NUTRABOLT AND MARS WRIGLEY LAUNCH SKITTLES-INSPIRED ENERGY DRINK
MOLSON COORS AND THE COCA-COLA NEW BRAND OF CANNED BEVERAGE INSPIRED BY SIMPLY
COCA-COLA REDESIGNS ITS CANS AND LAUNCHES A MOCHA-FLAVORED COFFEE DRINK
CONSTELLATION BRANDS REACHES AGREEMENT WITH COCA-COLA TO INCORPORATE THE FRESH BRAND IN ALCOHOLIC BEVERAGES
