Since its debut in 2014, Coca-Cola’s personalized can campaign has been a global success. In 2025, the brand is launching an enhanced version with more names available and greater personalization capabilities.
Coca-Cola continues to innovate in its emotional advertising strategies, and with “Share a Coke” it got millions of people to search for cans and bottles with their names or those of their loved ones, turning them into symbolic objects of affection.
In order to revive this experience, Coca-Cola presented the relaunch at an exclusive event in Mexico City’s Aztlan Park, attended by more than 200 influencers from around the world.
The new edition of personalized cans will be available in Mexico starting in April 2025, in convenience stores, supermarkets and small retailers. In addition, users will be able to design personalized cans and bottles through an online platform, where they will be able to add names, nicknames and special messages.
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