Coca-Cola announces new launch. It has just launched a new mocha-flavored coffee beverage. Not content with that, it has also opted for the redesign of cans and bottles for some of its flavored products.
The Atlanta-based soft drink giant believes the redesigned Coke cans with white lettering indicate it has the full complement of sugar, while the black shaded logo is intended to mark products that are sugar-free.
According to Natalia Suarez, senior brand manager for Coca-Cola Choice, “We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they are looking for on the shelf through a colorful, yet clean packaging design,” says Suarez.
Cherry Coke will be offered in magenta-colored cans and bottles, while the new vanilla-flavored option will come in cream-colored cans and bottles. The multinational has also announced that it will introduce its new Coca-Cola with mocha coffee flavor next February.
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