COCA-COLA LAUNCHES IN SPAIN WATERMELON FLAVORED FANTA IN LOW CALORIE CANS

Coca-Cola has launched in Spain the new Fanta Watermelon with no added sugars. With this new proposal, the company consolidates its extensive range of low or no-calorie products. The new flavor has already begun to be marketed in Spain in the Modern Food, Convenience, QSR, gas stations, parks and movie theaters. It is marketed in several formats: 33cl can and 500ml and 2l bottles.

The company announced that it is a drink for “authentic, generous people with a sense of humor”. With it, Fanta directly addresses a new generation of people defined not by their age, but by their attitude to life: people of different ages and backgrounds, who are generous and make others shine.

Carolina Aransay, marketing director of Coca-Cola Iberia, confirms that “through our brands and launches such as Fanta Watermelon with no added sugars, we are committed to innovation and put our strongest muscle, marketing, at the service of what our consumers demand from us in terms of zero or low-calorie options”.