Coca-Cola has decided to revive its successful 2011 “Share a Coke” campaign, adapted to new generations and with a global approach. From April 2025, the brand’s bottles and cans will feature proper names instead of the usual logo, as in its first launch. The campaign will span more than 120 countries and will include interactive digital experiences, such as the creation of personalized videos and memes through the “Share a Coke Memory Maker” platform, accessible via QR codes on packaging.
In addition to digital personalization, Coca-Cola will incorporate outdoor activations, collaborations with influencers and social media actions. There will also be special “Share a Meal” packages at McDonald’s. The brand seeks to create real moments of connection in a digitized world, offering consumers a tangible way to share and express affection.
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