Co-op supermarkets test new ready-to-drink (RTD) beverage can coolers
For the time being, this new service will be available in 94 stores and will include cans of craft beers, ciders, wine and cocktails, jumping on the bandwagon of this ever-growing market for ready-to-drink (RTD) products.
As part of Co-op’s strategy to increase its “to go” market share, which currently stands at 7.0%, the retailer has added new products from MOTH cocktails, Brewdog, Ciroc, Lucky Saint and NICE wines to the trial.
In addition, it is introducing a unique canned offering from La Veille
The collection also includes Fair Trade, B Corp, low-alcohol and non-alcoholic options.
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