The creators of CÎROC Ultra-Premium Vodka have launched a new release in conjunction with singer Sean ‘Diddy’ Combs. It is CÎROC Vodka Spritz, the first ready-to-drink cocktail from the luxury vodka brand. In this way, the spirits brand continues to bring flavor innovations to the spirits industry.
The launch of CÎROC Vodka Spritz adds to Combs’ track record as a cultural pioneer in the spirits industry, always looking for opportunities to expand the business and enter new territories, identifying an opportunity for this premium brand. Sean ‘Diddy’ Combs notes, “Entering the RTD category is a historic moment for the brand and we are excited to launch a line of spirits that bring new energy and a new audience segment to the growing market. I look forward to making CÎROC Vodka Spritz the No. 1 brand in the category.
With a design based on clean, sleek lines, the elegant design of the can hints at the carefully crafted cocktail inside. Edward Pilkington, director of marketing and innovation for Diageo North America notes that “CÎROC Vodka Spritz brings you the best of both worlds: the luxurious crispness of a vodka cocktail, conveniently served in a beautiful, ready-to-drink can.”
