In a groundbreaking move that marks a milestone in its 50-year history, Champion Breweries Plc. has announced the launch of its flagship Champion Lager Beer and Champ Malta beverages in non-returnable cans.
This is the first time in the company’s historical existence that its products will be available in this new format, marking the beginning of a new chapter for the Nigerian brand. The need for non-returnable cans arose to meet the growing consumer demand for easy portability of beer and soft drinks, as well as all the advantages of canned beverages.
Inalegwu Adoga, managing director of Champion Breweries Plc, expressed his enthusiasm for this achievement, stating. “that this is a proud moment for Champion Breweries. After 50 years of brewing excellence, the launch of our products in can format is a testament to our commitment to innovation and growth. This step not only enhances consumer convenience, but also reflects our continued effort to adapt to market dynamics while maintaining the quality Champion is known for.”
He revealed that this move underscores Champion Breweries’ commitment to remain a leading force in the ever-changing beverage market, consolidating its position as a proudly Nigerian brand.
It was learned that the new canned beverages will be distributed initially in key markets, with plans to expand in the coming months. This strategic distribution aims to improve Champion’s reach and availability, especially in regions where non-returnable packaging is in high demand.
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