It is Ball Digital Printing, Ball Corporation’s innovative technology, which allows printing cans with photographic quality, in an infinite number of colors, in less time and quantity.
This limited edition can will be available only in this first edition of Primavera Sound Santiago, with a design allusive to this important music festival recognized in Europe and arriving in Chile this week.
Aluminum cans never cease to amaze due to the versatility of beverages that adopt them as packaging and the diverse consumption possibilities they can offer. In this context, today debuts in Chile the first can with digital printing as a result of an alliance between Cerveza Patagonia and Ball Corporation, which makes available to the domestic market the Ball Digital Printing to open a new window of alternatives to approach consumers and interact with them in different ways and in the same resolution quality as a photograph.
With a limited and exclusive edition (there are only six thousand units), Patagonia by Austral is dressed ad hoc for its participation in this first edition of Primavera Sound Santiago, being the official beer of this important music festival that makes its debut in Santiago. Strictly speaking, it is the same Hoppy Lager as always with its characteristic fruity flavor and aroma that has captivated consumers since it was first launched, only now it comes with a look & feel for the occasion, while maintaining its quality of being in a 100% and infinitely recyclable bottle.
With the advent of Ball Digital Printing, a new era has dawned for the can industry, as it is now possible to print cans in a quality of up to 600 DPI, in an infinite number of colors, faster and in smaller quantities (smaller batches). Thus, different marketing actions are now possible and achievable. “Beverage producers will be able to develop cans for special occasions that meet the needs of their main customers, such as, for example, a canned water with the brand of a large hotel chain, a canned wine from a renowned restaurant or even a beer specially developed for a tour of a famous band in the country. With the new technology, the can can become even more the protagonist of communication campaigns, bringing the brand and the consumer closer together,” says Hugo Magalhães, marketing and new business director for Ball South America.
“We are always listening to our consumers’ feedback. That’s why when we saw the reaction generated by the post of this can in our social networks, we didn’t hesitate to make it a reality. It was a bold and somewhat crazy proposal for the short time we had, but thanks to Ball’s support we managed to get it and with an extraordinary printing quality”, says Eugenio Arriagada, assistant marketing manager of Cerveza Patagonia for Austral.
