Cachaça Pitú launches Carnival commemorative aluminum cans
Carnival kicks off. To commemorate this important event, the Pitú cachaça commemorative aluminum cans for Carnival 2023 are now available throughout Brazil. In total, 5 million units of 350 ml will be marketed. The design, inspired by the song ‘Ô Abre Alas’, represents diversity and plurality.
The 350 ml bottle contains elements that symbolize the music, dance, warmth and color of the party. “After a long wait, Pitú is ready and with the block hitting the streets in different parts of Brazil. Carnival is part of our DNA and the cans with a commemorative design bring even more joy to those who enjoy the party,” said Alexandre Ferrer, the brand’s commercial and marketing director.
This illustration brings elements that symbolize the music, dance, warmth and color of the celebrations that take place in every corner of Rio de Janeiro.