Żywiec is one of Poland’s leading brewers dating back to 1856. With a rise in popularity of lower-alcohol beverages with a lighter profile, the Polish brewer wanted to upgrade the Jasne Lekkie mild lager and has turned to the Canpack company to incorporate its superwhite natural ink and put a new twist on this light beer in cans with a striking but simple design to appeal to a less seasoned audience.
“This shift to low-alcohol or non-alcoholic beverages has accelerated, especially among younger consumers, who prefer a more approachable, less bitter taste. We are grateful to Canpack, which has produced cans for Żywiec Lekkie using its special effects, which perfectly emphasize the natural look of the product and have impressive shelf appeal,” says Marta Kuropatwińska, brand marketing manager at Żywiec who adds that “the new Jasne Lekkie 4.5% lager allows us to meet the expectations of drinkers looking for a lighter profile and reduced alcohol content.”
For Stephen McAneny, Canpack’s commercial director, “the matte effect on the packaging emphasizes the natural appearance of the product, and the superwhite ink has a refreshing shelf appeal.”
