CANPACK PARTNERS WITH SVIJANY BREWERY TO RELEASE LIMITED EDITION CHRISTMAS CANS
CANPACK partnered with Svijany Brewery to bring to life a special edition design for their traditionally brewed beer during the Christmas vacations. The company has produced a stylish set of cans designed to bring Svijany’s famous unpasteurized beer to consumers during the festive season.
Through special editions, brands aim to establish stronger ties with their consumers. They help create shared memories that bring the same communities together. The cans, as well as the beverage they contain, help generate a sense of celebration and occasion. Elevated branding anticipates the refreshing beverage experience indoors.
Roman Havlík, president of Svijany Brewery Brewing Industry explained, “Svijany wanted to create a collectible edition that captured the spirit of the season and the deep traditions of its celebrated beer. Based on several years of fruitful partnership, CANPACK collaborated with Svijany to achieve these joyful goals.”
The cans feature elegant designs in predominantly purple tones that strike notes of luxury and festivity. The elegant artwork echoes familiar Christmas decorations.
CANPACK implemented three special effects to enhance the design. SUPERWHITE printing ink highlights the seasonal impact of the decoration. This brighter white evokes the snowy scenes traditionally associated with Christmas. It also matches the clean taste and pure ingredients of this naturally produced lager. The MATT finish throughout can give a subtly sophisticated look to the whole package. CANPACK also implemented its QUADROMIX technology that allows mixing up to four design variations in a single production run.
Finally, Stephen McAneny, CANPACK’s commercial director, added: “Using these innovative new techniques, we set about creating customized cans that tell a story and impose a festive mood. We believe this purple edition in 2022 will attract new consumers to the beverage.”
