Supported by CANPACK’s Quadromix technology and in collaboration with graffiti artists ARSEK & ERASE and agencies Noblegraphics and Design Depot, Tuborg Bulgaria has launched the emotional promotional campaign ‘Music Tilts Your World’.
The campaign highlights a series of limited edition cans unique to the Bulgarian market. For many people, music is a passion, as it is often used as a window to another world. The music-styled cans designed by Arsek & Erase and Tuborg offer a similar perspective by tipping a day and making the Tuborg drinking experience unique and more fun.
Consumers now make purchasing decisions because of their emotional attachment to a product. ‘Music Tilts Your World’ reflects this, with a concept that creates different music style designs that evoke emotions in consumers, whether it’s ‘POP’ when they feel euphoric, ‘TRAP’ when they feel stylish, or ‘ROCK’ when they want to push the envelope.
“As leaders in the field of can manufacturing, CANPACK Group has brought a wealth of experience and expertise to this project. The teams’ superior eye for detail and proactive approach to collaboration has led to amazing effects,” says Konstantin Petrov, Senior Brand Manager at International Power Brands Carlsberg Bulgaria.
“Market-leading QUADROMIX technology adds flexibility to our production schedule because we can deliver these limited-edition cans to consumers in the same production batch. Unique designs are guaranteed to generate excitement for this campaign,” he points out. Quadromix allows up to four different designs to be printed in a single production run,” explains Lucian Costiuc, Sales Manager at CANPACK.
